Combining Keyword Search Advertisement and Site- Targeted Advertisement in Search Engine Advertising

The Impact of Search Engine Optimization Dimensions on Companies Using Online Advertisement in Jordan

Search Engine Optimization (SEO) is an Internet marketing strategy that used widely for improving the volume and quality of customer traffic to a company website through search engines. This research aims to explore the importance and benefits of SEO in marketing as well as to examine the impact of SEO dimensions on online advertisement. A questionnaire was distributed personally on 121 compani...

Keyword Search Advertising and Limited Budgets

In keyword search advertising, many advertisers operate on a limited budget. Yet how limited budgets affect keyword search advertising has not been extensively studied. This paper offers an analysis of the generalized second-price auction with budget constraints. We find that the budget constraint may induce advertisers to raise their bids to the highest possible amount for two different motiva...

Keyword Search Advertising and Limited Budgets

Keyword Optimization in Search - Based Advertising Markets

Search-based advertising is a multi-billion industry which is part of the growing electronic commerce market. In this work, we study the search-based advertising market from the advertiser’s point of view. There are three natural participants in the search-based advertising: the advertisers, promoting their products to consumers based on their search queries, the users, which are searching for ...

The Attention Economy of Search and Web Advertisement∗

When people go on the web, they surf. Accordingly, in many circumstances, such as when people use a search engine (SE) to find a “content website” (CW), such pairs of websites are complements. Typically, both of these types of sites show advertisements to their visitors, but they do so using very different technologies. We study the incentives for such ad-funded websites with differing technolo...